Death Row Records Cannabis Debuts 2Pac CollectionDeath Row Records Cannabis Debuts 2Pac Collection
Limited-edition line showcases photos, reimagined Death Row iconography and more.
July 16, 2024

When Snoop Dogg took over Death Row Records (DRR) in 2022 and launched Death Row Records Cannabis in 2023, he vowed to restore the label to its former glory, championing artists, hip-hop and cannabis culture. DRR has recently introduced a limited-edition collection honoring one of its legendary artists, 2Pac.
2Pac joined DRR in 1995 and swiftly became one of the most influential rappers ever. Beyond his music, 2Pac was a powerful voice for political and social change, using his platform to advocate for Black America. Significantly, Snoop Dogg chose 2Pac for DRR Cannabis’ inaugural artist collaboration.
“We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans,” says Snoop Dogg.
Customers can choose from one of five strains: Alien OG, Take 1, Take 2, Take 3 and Take 4 – phenotypes from the same parent genetics. Fans can vote for their favorite “Take” through a QR code; the winner will make the cut for the exclusive and permanent 2Pac collection, due this fall. In addition to the jarred flower, customers will receive one of four never-before-released collectible photos of 2Pac in front of a DRR graffiti-covered wall, and a DRR matchbook recreated precisely from the shoot.
This exclusive release will be available in select California dispensaries by July 19, with a planned release in Michigan through their partner, Pleasantrees, later this year. Fans eager to collect all the photos can go to Deathrowcannabis.co to find the closest retail store offering the commemorative product.
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