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April 6, 2018
Pinnacle Vodka is putting an interesting new twist on spirits in a new partnership with Cinnabon.
Pinnacle, which is owned by Beam, has created the new Pinnacle Cinnabon vodka, which incorporates the flavor of Cinnabon cinnamon rolls in the liquor.
"As a brand that continually seeks out new opportunities and channels for our fans to enjoy our world famous treats and flavors, collaborating with an industry leading brand like Pinnacle Vodka and backed by spirits leader Beam is very exciting," says Kat Cole, president, Cinnabon. "We're delighted to have our favorite cinnamon roll flavor captured so perfectly within this premium spirit."
Pinnacle Cinnabon vodka will be available in select markets on Dec. 1 and nationwide in the U.S. on Jan. 1.
"Cinnabon has built a brand on irresistible aroma and taste, and Pinnacle Cinnabon vodka delivers that amazing flavor in a premium first-to-market vodka," says Bill Newlands, president, North America, Beam. "We're thrilled to partner with such a powerhouse consumer brand as Cinnabon, and we're confident this great-tasting vodka innovation will delight our consumers and bring an exciting new twist to the flavored vodka category."
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