Cinnabon, Warheads Release Limited-Edition Collab
Candy-topped cinnamon rolls and frozen beverages are available for a limited time.
August 15, 2024
Cinnabon, the bakery known around the globe for its cinnamon rolls, is collaborating with sour candy, Warheads, to introduce a new flavor mashup with a pop. This first-of-its-kind collaboration for the two brands will bring a burst of unexpected flavor to Cinnabon bakeries nationwide.
Cinnabon x Warheads Topped Bons will be available in three flavors, blue raspberry, green apple and watermelon, and the Topped Bons sprinkle Warheads Sour Popping Candy onto Cinnabon’s cinnamon rolls. The collaboration also features a limited-time, sour yet refreshing Warheads Chillatta. The new Warheads beverage, available exclusively in blue raspberry, brings tingly Warheads Sour Popping Candy to Cinnabon’s classic frozen Chillatta.
“Fans know and love our classic cinnamon rolls, but at Cinnabon, we don’t shy away from a little fun,” says Michael Pittman, vice president, marketing, Cinnabon. “We are always looking for bold new ways to innovate for our most adventurous guests. Cinnabon x Warheads is truly a collaboration you have to try before you deny – and we know fans will keep coming back for another bite of this one-of-a-kind flavor combination.”
These exclusive treats are available in limited quantities; the collaboration will be available in select bakeries while supplies last, beginning Aug. 19.
“We are ecstatic to collaborate with such a beloved brand and give consumers a sweet new way to experience our super-sour products,” says Lindsay Karlin, vice president, marketing and product development, Warheads. “It’s incredible to see two inventive brands like Cinnabon and WARHEADS come together to create something consumers have never seen before.”
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