Cheez-It x Hidden Valley Ranch Cracker Collab Drops

Cheez-It and Hidden Valley Ranch are introducing new ranch-flavored crackers, set to hit shelves this July.

License Global

June 26, 2024

1 Min Read
Cheez It Hidden Valley crackers.
Cheez It Hidden Valley crackers.Cheez It

This summer, Cheez-It is introducing the first Cheez-It x Hidden Valley Ranch Crackers. In March, the two flavors collaborated on the launch of Hidden Valley Ranch’s Cheezy Ranch Condiment and Dressing. Now, the two brands are reuniting to introduce new limited-edition crackers. 

“We’ve seen fans mixing up their own blend of ranch seasoning-dusted Cheez-It crackers on social media, so we knew creating the perfect blend of cheezy and zesty flavors together was essential to satisfying their cravings,” says Cara Tragseiler, senior brand director, Cheez-It. “Much like our loyal Cheez-It fans, ranch lovers are seriously obsessed with Hidden Valley Ranch, so it was a no-brainer to infuse that fandom with our own to create a new, legendary cracker flavor.” 

The new ranch-flavored cracker features 100% real cheese-baked flavor combined with the zesty taste of Hidden Valley Ranch. 

“Creating the perfect snack for Hidden Valley Ranch and Cheez-It fans just made sense as the next step in the collaboration,” says CC Ciafone, marketing director, Hidden Valley Ranch. “Hidden Valley Ranch seasoning pairs so well with everything, we knew together we could create a delicious, zesty masterpiece.” 

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