Chamère Launches ‘Emily in Paris’-Inspired Ready-to-Drink Kir Royale
Chamère and “Emily in Paris” join forces this fall to bring a touch of Parisian chic to the U.S. with the launch of their ready-to-drink Kir Royale can.
This fall, the allure of Paris arrives stateside as Chamère, the ready-to-drink Kir Royale, launches in the U.S. The offering is inspired by the iconic French cocktail celebrated by fans of “Emily in Paris,” which streams on Netflix, produced by MTV Entertainment Studios and created by executive producer, Darren Star. Chamère captures the essence of Parisian sophistication with a playful twist, offering Americans a chance to enjoy a playful taste of the City of Light wherever they are.
Chamère combines sparkling wine with natural cassis flavor to create a blend that echoes the elegance of the Kir Royale while adding a touch of whimsy.
“Chamère is more than just a drink – it’s a celebration of the Parisian art de vivre with a hint of cheeky charm,” says Letizia Razzino, global brand director, The Quintessential Brands Group. “Inspired by the allure and playfulness of ‘Emily in Paris,’ Chamère allows consumers to experience a touch of French elegance and fun wherever they may be.”
The can is designed to fit seamlessly into the lives of those who value a blend of sophistication and approachability for a chic picnic in the park or a casual evening at home.
Chamère is available at select retailers in New York, New Jersey, Connecticut, Maryland, Delaware and Washington, D.C., including Bottle King, Buy Rite and Liquor Land. Chamère will also be available for purchase through ReserveBar beginning Oct. 28. To celebrate the launch, Chamère invites all to follow along on social media for more details about upcoming events and promotions.
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