Chamère Launches ‘Emily in Paris’-Inspired Ready-to-Drink Kir Royale

Chamère and “Emily in Paris” join forces this fall to bring a touch of Parisian chic to the U.S. with the launch of their ready-to-drink Kir Royale can.

License Global, Content Editor

October 14, 2024

1 Min Read
Emily in Paris-Inspired Ready-to-Drink Kir Royale, Chamère
"Emily in Paris"-Inspired Ready-to-Drink Kir RoyaleChamère

This fall, the allure of Paris arrives stateside as Chamère, the ready-to-drink Kir Royale, launches in the U.S. The offering is inspired by the iconic French cocktail celebrated by fans of “Emily in Paris,” which streams on Netflix, produced by MTV Entertainment Studios and created by executive producer, Darren Star. Chamère captures the essence of Parisian sophistication with a playful twist, offering Americans a chance to enjoy a playful taste of the City of Light wherever they are.

Chamère combines sparkling wine with natural cassis flavor to create a blend that echoes the elegance of the Kir Royale while adding a touch of whimsy.

“Chamère is more than just a drink – it’s a celebration of the Parisian art de vivre with a hint of cheeky charm,” says Letizia Razzino, global brand director, The Quintessential Brands Group. “Inspired by the allure and playfulness of ‘Emily in Paris,’ Chamère allows consumers to experience a touch of French elegance and fun wherever they may be.”

The can is designed to fit seamlessly into the lives of those who value a blend of sophistication and approachability for a chic picnic in the park or a casual evening at home.

Chamère is available at select retailers in New York, New Jersey, Connecticut, Maryland, Delaware and Washington, D.C., including Bottle King, Buy Rite and Liquor Land. Chamère will also be available for purchase through ReserveBar beginning Oct. 28. To celebrate the launch, Chamère invites all to follow along on social media for more details about upcoming events and promotions.

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Emily in ParisGlobal

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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