C4 Energy, Hershey Announce Collaboration

C4 Energy has announced a new partnership with The Hershey Company, bringing a fresh twist to some of Hershey’s most iconic flavors. Launching Sept. 18, this collaboration will transform well-known candy brands like Jolly Rancher, Hershey, Reese’s and Bubble Yum into a line of energy drinks, pre-workout supplements and protein powders. 

The rollout will begin with C4 Performance Energy x Jolly Rancher energy drinks featuring the classic Jolly Rancher fruit flavors. Available in Blue Raspberry, Green Apple and Watermelon, these drinks offer a refreshing burst of energy paired with the familiar sweet, tart and tangy tastes candy lovers recognize. 

Following this launch, the collaboration will expand in October to include C4 Whey Protein Powders inspired by Hershey’s legendary flavors: Hershey's Milk Chocolate and Reese's Peanut Butter. This marks the first time both brands are venturing into protein powders, blending the indulgent candy experience with functional, fitness-focused products.