Bush’s Beans Teams Up with Mike’s Hot Honey
New sweet and spicy Bush’s Grillin’ Beans Hot Honey is available now.
July 30, 2024
Bush’s Beans is teaming up with Mike’s Hot Honey, America's original and No. 1 brand of hot honey, to take gameday gatherings to the next level with Bush’s Grillin’ Beans Hot Honey. This spicy-sweet variety combines the bold taste of Bush’s Grillin’ Beans with the sweet heat of Mike’s Hot Honey, creating a new flavor for gameday celebrations, from tailgates to watch parties at home.
“As two brands known for great flavor and bringing people together around good food and shared experiences, this bold partnership was a natural fit,” says Stephen Palacios, senior vice president, marketing and innovation, Bush’s. “Grillin’ Beans Hot Honey is a testament to our commitment to bold flavor; it’s a true game-changer for anyone looking to spice up their tailgates.”
Bush’s Grillin’ Beans are the bolder side of Bush’s classic baked beans, crafted with robust seasonings and extra touches for complex flavors. Bush’s Grillin’ Beans Hot Honey is the newest addition to the Grillin’ Beans portfolio, which includes flavors like Bourbon and Brown Sugar and Steakhouse Recipe. The new spicy-sweet product balances the richness of the beans with the kick of Mike’s Hot Honey, known for its pure honey infused with chili peppers, balancing the sweetness and heat.
“Nothing is bolder than showing up to the tailgate party or cookout with the MVP of the meal,” says Mike Kurtz, founder, Mike’s Hot Honey. “Our partnership with Bush’s gives fans the chance to bring the heat and take game day spreads to the next level just in time for tailgate season.”
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