Burger King Announces Limited-Time ‘The Addams Family’ Menu

Four new menu items are inspired by Addams Family characters.

Ian Hart, Senior Digital Editor U.K. & EMEA

October 3, 2024

1 Min Read
"The Addams Family" x Burger King menu items, Burger King, Amazon MGM Studios Consumer Products
"The Addams Family" x Burger King menu itemsBurger King, Amazon MGM Studios Consumer Products

This Halloween, Burger King is teaming up with Amazon MGM Studios Consumer Products and the animated adaptations of “The Addams Family” to serve up new takes on some of the brand’s menu items. Starting Oct. 10 at participating restaurants while supplies last, the new The Addams Family Menu features four items – each inspired by a different character from the animated films, including:

  • Wednesday’s Whopper – The flame-grilled Whopper topped with Swiss cheese, tomatoes, lettuce, mayonnaise, ketchup, pickles and onions on a toasted purple bun that gets its hue from purple potato topped with black sesame seeds.

  • Thing’s Rings – Signature BK crispy onion rings served in themed packaging of The Addams Family’s beloved, but mysterious one-handed helper, Thing.

  • Gomez’s Churro Fries – Crispy, fried churros coated in cinnamon sugar and paired with chocolate dipping sauce.

  • Morticia’s Kooky Chocolate Shake – This shake features creamy soft serve mixed with chocolate cake batter fudge and topped with black and purple cookie pieces.

“Halloween holds a special place in our brand’s history, and we know our guests look forward to seeing what delicious and kooky creations we come up with each year,” says Pat O’Toole, chief marketing officer, Burger King North America. “We know The Addams Family also has an affinity for the scarier things in life, so we’re excited to offer fans not one, but four new takes on their favorite BK products this Halloween season with these ‘Addams Family’-inspired creations.”

Related:Amazon MGM Studios Brand Licensing in 2024 and 2025

Burger King will also release a limited-edition line of King Jr. Meal toys inspired by the various characters from “The Addams Family” animated films to further commemorate its collaboration with Amazon MGM Studios Consumer Products. In addition to being available while supplies last in restaurants across the U.S., Burger King Canada will be offering the new products for a limited time starting Oct. 7.

About the Author

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life too!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like