Bubblegum Kids Announces Deals with Nine Licensors

Bubblegum Kids, a confectionery brand co-founded by NHL player, Zach Hyman, announced it has signed deals for nine licenses for its line of limited-edition bubblegum and confectionery products. 

The new licenses include: 

These partnerships will allow Bubblegum Kids to roll out limited-edition confectionery lines with monthly releases through 2026. Products will be available online and through specialty retail channels in the U.S. and Canada.  

All Bubblegum Kids products are vegan, gluten-free and peanut-free, with the bubblegum line being sugar-free as well. Bubblegum Kids enlisted The Licensing Shop in 2023 to help secure licenses from well-known brands. 

“Our dedicated fan base has a passion for nostalgic brands, so they are going to be very excited when they see these brand extensions launch next month,” says Oliver Hyman, president, Bubblegum Kids. “We are thrilled to be deep into collaborating with our licensing partners to market these products in unique and fun ways.”  

“The collaboration between Popeye and Bubblegum Kids represents a perfect blend of tradition and innovation,” says Carla Silva, senior vice president, global head, licensing, King Features. “By combining Popeye’s timeless strength with the playful energy of Bubblegum Kids, we’ve created a unique gum that’s not only bursting with flavor but also packed with fun. This partnership is all about bringing joy to a new generation, while honoring the beloved character that has stood the test of time.” 

“We’re all about fun, innovative collaborations when it comes to our timeless brands like Max & Ruby, and what better way to capture that nostalgic feeling of childhood than bubblegum,” says Carly Slack, director, global licensing, retail and marketing, Nelvana and Kids Can Press. “It’s been an absolute treat working with the Bubblegum Kids team to create witty and distinct flavors that we know our loyal Max & Ruby fans will enjoy.” 

Bubblegum Kids x Care Bears Cheer Bear's Cotton Candy

“Partnering with Bubblegum Kids offers a fresh and exciting way to engage with a new generation of fans,” says Piper Grandinetti, licensing manager, Cloudco Entertainment. “The Care Bears brand embodies sharing, caring and togetherness, which align perfectly with Bubblegum Kids’ fun approach to nostalgic confectionery. This collaboration will bring a delightful burst of joy and sweetness that Care Bears fans old and new will surely adore.” 

“ICEE, SLUSH PUPPiE and Dippin’ Dots are iconic brands, each with their own story to tell; we are proud to partner with the Bubblegum Kids,” says Carol Janet, founder, chief executive officer, Design Plus.