Brands Celebrate Butterbeer SeasonBrands Celebrate Butterbeer Season

The Harry Potter fan-favorite drink will be included in new food and beverage and activations.

License Global

February 4, 2025

6 Min Read
Pocky Butterbeer Sticks, Pocky
Pocky Butterbeer SticksPocky

Warner Bros. Discovery has announced the return of Butterbeer Season – a celebration dedicated to all things Butterbeer. Butterbeer Season is an annual salute to the flavor, scent and look of all things Butterbeer. Between Mar. 1 and May 31, the season offers fans new ways to enjoy the delicious delicacy with the launch of a host of new treats, limited-edition products and activity taking place worldwide   
Warner Bros. Discovery Global Consumer Products has collaborated with a range of enchanting partners to offer fans a host of new treats and Butterbeer-inspired products to celebrate Butterbeer season: 

  • Goldfish  For a limited time only starting this March, Goldfish Butterbeer Flavored Grahams will be hitting the shelves of U.S. national retailers and available online

  • Hershey’s – Cheers to the magic with Hershey’s Harry Potter Butterbeer KISSES. A limited-edition treat fit for any witch or wizard, complete with the cream soda and butterscotch flavors of Butterbeer. Available for a limited time at U.S. retailers 

  • Keebler – The limited-time Harry Potter Butterbeer Fudges Stripes Cookies release is a celebratory take on the popular wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch that witches and wizards everywhere know and love. The cookies come in four unique designs with shapes and imprints inspired by the “Harry Potter” films 

  • Lionel – A Butterbeer range featuring a Butterbeer-scented train smoke fluid, Butterbeer Reefer Car, Butterbeer Tank Car and Butterbeer Tank will be available in-store and online in the U.S. and Canada

  • MINISO – Exclusively in China this April, a series of all-new Butterbeer-themed home fragrances and stationery products featuring candles, perfume, cups, notebooks, stickers, keychains and more

  • ORLY – A range of products from ORLY infused with the iconic Butterbeer scent. Products include ORLY x Harry Potter Butterbeer Scented Iridescent Nail Polish Topper, ORLY x Harry Potter Scented Nourishing Cuticle Oil, ORLY x Harry Potter Scented Hydrating Cuticle Froth and ORLY x Harry Potter Scented Quick Dry Nail Spray. Available at orlybeauty.com and Ulta.com beginning in March 

  • Glico China – Limited-edition Harry Potter Butterbeer Flavor Pocky will be available in China at official Gilco online and offline channels this March 

  • Piagui – The W Capsule collection of bags and totes available at department stores in Mexico begin in June 

  • Running Press – The Harry Potter Butterbeer Mini Mug Set includes a collectible 3-1/2 inch Butterbeer glass mug inspired by the Butterbeer mug as seen in the films, a 48-page guide book on Butterbeer and a Harry Potter-themed coaster. Available to fans around the world online 

  • SkinnyPop  An all-new limited-edition snack perfect for a magical movie night! This sharing-size bag of Butterbeer Flavored Kettle Popcorn is inspired by the world of Harry Potter.  Plus, it’s free of gluten, dairy, peanuts and tree nuts, so it can be enjoyed by almost everybody. Don’t miss it before its gone! 

Related:EXCLUSIVE: Beanstalk Acquired by Investment Group and Management Team

Harry Potter destinations around the world - including The Wizarding World of Harry Potter at Universal Destinations & Experiences in Orlando, Hollywood and Beijing, all three Warner Bros. Studio Tours in London, Hollywood and Tokyo and various Harry Potter traveling experience locations are each offering fans new and exciting ways to enjoy the delicious taste of Butterbeer. Here’s a glimpse at some of the exciting things planned. 

Related:EXCLUSIVE: Beanstalk Acquired by Investment Group and Management Team

The U.S. 

  • Harry Potter New York is one of the most insta-worthy spots to enjoy a Butterbeer, thanks to its  Butterbeer bar. In addition to sipping the tasty drink against a backdrop of Butterbeer bottles and bubbles, fans can sample some brand-new treats from Mar. 1, including Butterbeer cookies, sundaes and a tasty new ice-cream topping

  • The Butterbeer Truck will be visiting multiple cities across the U.S. Fans who spot it have the chance to get their hands on a free Butterbeer, grab surprise giveaways, get involved with themed photo ops and more 

  • Beginning Mar. 1 until May 31, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests a chance to enjoy Butterbeer in all-new ways – from sweet treats to themed merchandise, and more 

  • At Harry Potter: The Exhibition in Boston fans can celebrate the season with Butterbeer-inspired ticket packages that include admission, merchandise, and of course a Butterbeer 

Related:Springhill Farm, Chupa Chups Launch Limited-Edition Slice Balls at Coles

Europe

  • Warner Bros. Studio Tour London – The Making of Harry Potter guests can try new goodies at the Butterbeer Bar, including Butterbeer filled doughnuts, a special Butterbeer cookie and the most iconic of British sweet treats – Butterbeer scones 

  • Fans stopping by the Frog Café shouldn’t miss the Butterbeer sharing milkshake and the chance to get their hands on a slice of the Butterbeer giant cake – they won’t be around forever 

  • Fans in the U.K. and Ireland also have the chance to enter a competition to win tickets for two to visit the Studio Tour London and enjoy a host of Butterbeer-themed treats 

Asia

  • At Harry Potter Cafe in Japan, a special Butterbeer-themed menu will be available for the season to those hungry fans looking to celebrate 

  • Harry Potter – Mahou Dokoro will bring in the season with a range of bespoke merchandise  

  • In Singapore Harry Potter: Visions of Magic will be offering a special Butterbeer Season ticket package to include admission and a Butterbeer in a tankard for visitors with other surprises on site 

  • From Apr.1 until May 31, The Wizarding World of Harry Potter at Universal Beijing Resort will be celebrating Butterbeer Season with all-new in-land surprises 

  • Warner Bros. Studio Tour Tokyo – The Making of Harry Potter will be sharing more about their celebrations soon 

About the Author

License Global

License Global

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