Brandgenuity to Rep Brownie Brittle for Licensing

Agency to extend brownie snack brand into new indulgent snacks and treats.

License Global

June 6, 2024

1 Min Read
Brownie Brittle, Brandgenuity
Brownie BrittleBrandgenuity

Licensing agency, Brandgenuity, has announced that Second Nature Brands has selected it as the exclusive agency of record for Brownie Brittle.

“We could not be more excited to get to work with Brownie Brittle,” says Rachel Humiston, vice president, client services, Brandgenuity. “As food and beverage licensing continues to grow, we think this is the perfect time to extend Brownie Brittle. The indulgent, flavor-driven nature of Brownie Brittle lends itself to many more snacking occasions. And the brand has multiple delicious flavors – Chocolate Chip, Salted Caramel, Toffee Crunch and more – that will be desirable for licensees.”

Brandgenuity plans to extend Brownie Brittle into other food categories, including sweet and salty snacks, cereal, granola bars, ice cream, yogurt, baking mixes and more. The brand can be found in retailers, including Target, Kroger, Albertson’s, Costco, Walgreen’s, 7-Eleven and more.

“We are thrilled to be extending Brownie Brittle into more product categories that satisfy brownie fans seeking that rich chocolate taste,” says Sean Kristl, senior brand manager, Second Nature Brands. “It is the first time we’re licensing out the Brownie Brittle brand and it was vital that we work with a team who is passionate about our brand and has the right food licensing experience. We can’t wait to see what innovative ideas the Brandgenuity team will bring to the table.”

Related:In Conversation: Brandgenuity on its Latest Signings

About the Author(s)

License Global

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