Brand Central to Rep Josh Cellars Wines in North America

Agency will extend the brand into new food, beverage and merchandise categories.

License Global

May 29, 2024

1 Min Read
Josh Cellars Wines, Brand Central
Josh Cellars WinesBrand Central

Josh Cellars, a U.S.-based premium table wine, has announced it has selected global brand licensing agency, Brand Central, to extend the brand into new food, beverage and merchandise consumer product categories.

Josh Cellars’ popularity increased earlier this year after the brand went viral on social media in January. The original post and fan-made memes that followed reached over 50 million people and led to the brand being featured in a skit on “Saturday Night Live.”

As part of the new working relationship, Brand Central will extend the Josh Cellars brand across trending food and beverage categories, innovative merchandise partnerships and collaborations with lifestyle brands.

“Brand Central is extremely privileged to be the official licensing agency of Josh Cellars, especially in the midst of the incredible pop-culture moment the brand is having,” says Ross Misher, chief executive officer, Brand Central. “We’re thrilled to have the opportunity to expand the Josh Cellars brand footprint and increase consumer relevance amongst a new generation of customers.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like