Betty Crocker Stirs Up ‘Wicked’ Baking Kits, Recipes

To celebrate Universal Pictures’ film adaptation of “Wicked,” Betty Crocker is unleashing two new “Wicked”-inspired treats for baking and theater fans – Betty Crocker’s first “mix-to-reveal” kits for Cookie Dough pops and cupcakes.

“Wicked,” in theaters Nov. 22, is the untold story of the witches of Oz: Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.

Fans will experience the magic of “Wicked” with these two Betty Crocker mixes. Since pink goes well with green, the vanilla-flavored mixes change colors as the ingredients are stirred, revealing if bakers will be conjuring up a green treat like Elphaba, or a pink one like Glinda.

“For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new ‘Wicked’ film,” says Jenny Jonker, brand experience manager, Betty Crocker. “The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very-first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”

In addition to this duo of Cookie Dough pops and cupcakes, fans can make magical concoctions with six classic Betty Crocker products now featuring Wickedly Better Together recipe combinations. Each Betty Crocker brownie, cake and cookie mix, as well as frosting, is packaged in special “Wicked”-themed boxes and features recipes that combine two baking mixes for one treat.

Fans can find Betty Crocker “Wicked”-themed “mix-to-reveal” kits for Cookie Dough pops and cupcakes at retailers nationwide.