Best Of License Global Food and Beverage Interviews in 2024

In February, Jack LoParco, chief operating officer, president and Jason McNaughton, director, partnerships, G Fuel, explained the energy drink brand’s unique marketing approach towards gamers and licensing IPs that engage that audience.

Ernie Savo, president, global licensing and business development, The Hershey Licensing Company, unwrapped the confectionery company’s robust expansion into diverse categories beyond the snack aisle, such as apparel and location-based experiences. 

James Slifer, managing director, Joester Loria Group, spoke about the opportunities to expand Chiquita Brands International’s iconic banana brand through licensing and growing a new batch of fans. 

Read the February issue of License Global. 

In March, Jarett Levan, chief executive officer and Justin Clinger, assistant vice president, creative and marketing, IT’SUGAR, discussed the company’s evolution into an experiential retail brand that combines a candy store atmosphere with innovative licensing collaborations and branded merchandise. 

Read the March issue of License Global. 

For our Licensing Expo Issue in May, Charles Singleton, founder, chief executive officer, TreImage, highlighted TreImage’s success in food and beverage licensing through collaborations with major brands and celebrities.

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Josh Simon, vice president, consumer products and live experiences, Netflix, spotlighted food and beverage licensing as a creative and immersive way to extend Netflix's storytelling beyond the screen, giving fans a tangible connection to their favorite series. 

As Pepsi continued its 125^th anniversary celebrations with a refreshed logo, Katelyn Meola, brand marketing director, Pepsi, and Katie Cosgrove, senior director, licensing and collaborations, Joester Loria Group, shared the ways the brand is expanding its licensing program. 

Read the May issue of License Global. 

In December, Tracy Hanchett, vice president, licensing and business development, The Lumistella Company, discussed how user-generated content showcasing the season’s beloved Elf on the Shelf tradition often utilizes food and snacks, lending well to consumables partnerships’ strong performance for the brand. 

Kerri Christian, senior vice president, international and retail channels licensing, GoTo Foods, shared the strategy behind expanding the global reach of its food and beverage brands into retail. 

Read the December issue of License Global. 

Read more food and beverage brand licensing news.