Asembl Intros BSc x Chupa Chups Protein Powders, Bars

Asembl has announced a new collaboration between Perfetti Van Melle’s Chupa Chups and BSc, an Australian supplement brand, to launch new Protein Water Powders and Soft Protein Bars. The collection features Chupa Chup flavors with 20 grams of protein. 

The BSc x Chupa Chups Protein Water Powders come in flavors like watermelon, orange, cola and grape. The blend features collagen, whey and BCAAs plus added Vitamin C and essential sports minerals. 

BSc’s innovative soft protein bar technology shot to success earlier this year when it launched in Australia. BSc x Chupa Chups Soft Protein Bars are available in strawberry cream, choco vanilla and vanilla flavors. The bars deliver 16 grams of protein while being low in sugar, gluten-free and a good source of fiber. The candy-like bars have a soft, chewy texture and nougat-like layers. 

“We’re excited to bring the fun flavors of Chupa Chups into a new space,” says Carla Fernández-Moreno, food and beverage licensing manager, Perfetti Van Melle. “Partnering with BSc lets us combine our iconic taste with innovative, protein-packed products, offering something unique for both our fans and fitness enthusiasts.”  

“Creating these products was all about bringing the joy of Chupa Chups to a new audience, delicious flavors with a protein boost that fits your active lifestyle,” says Greg Young, founder, BSc. 

Related:Kura Sushi on its 15th Anniversary and Business Model

“We’re thrilled to bring this collaboration to life,” says Sheree Young, chief executive officer, BSc. “Combining the iconic Chupa Chups flavor experience with our much-loved BSc protein formats exudes fun.”  

“We are excited to be pairing Perfetti Van Melle’s Chupa Chups with BSc for this range of protein water powders and soft protein bars,” says Justin Watson, managing director, Asembl. “Sure to shake up the nutrition game and be an absolute hit with suckers for protein, the BSc x Chupa Chups Protein Water Powders and BSc x Chupa Chups Soft Protein Bars deliciously capture the Chupa Chups experience in a protein-packed treat.”  

The BSc x Chupa Chups Protein Water Powders and BSc x Chupa Chups Soft Protein Bars are available at Chemist Warehouse and Woolworths.