Applied Nutrition Collaborates with Chiquita BrandApplied Nutrition Collaborates with Chiquita Brand

Five new products are being released through the collaboration.

License Global

January 28, 2025

2 Min Read
Chiquita Applied Nutrition
Chiquita x Applied Nutrition

Applied Nutrition, a creator of sports nutrition products, has joined forces with Chiquita Brands to launch a licensed line of sports beverage mixes. This collaboration marries nutrition expertise with the quality and flavor of the Chiquita brand.   

The new AN Performance line features Chiquita-licensed hydration, pre-workout, non-stimulant and whey protein powders. These products, which highlight nutritional benefits, are now exclusively available at The Vitamin Shoppe locations across the U.S. and online at vitaminshoppe.com.  

“At Chiquita, we are dedicated to providing consumers with high-quality, nutritious products,” says Juliana Furlan, director, marketing, Chiquita North America. “Collaborating with Applied Nutrition allows us to extend our commitment to health and wellness into the sports nutrition arena. We are excited to bring the delicious, natural flavors of Chiquita to these innovative products, offering consumers a new way to enjoy the taste of our bananas and pineapples.” 

Applied Nutrition plans to expand the assortment globally, introducing the Chiquita licensed line to food retailers, mass merchant chains and e-commerce sites worldwide, ensuring consumers everywhere can enjoy the new collaboration. 

“We have spent the last ten years successfully innovating in a highly competitive sports nutrition category and driving trust with our customers,” says Steven Granite, chief operating officer, Applied Nutrition. “We joined the London Stock Exchange, less than three months ago, so that very innovation can scale – across new products, regions and corporate partners.  We are privileged to start a global project with Chiquita Brands.  Chiquita’s dedication to quality, taste and nutrition in fresh fruit aligns perfectly with our commitment to delivering premium sports nutrition products.”  

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The product lineup includes Banana-Chocolate Whey Protein, Banana-Peanut Butter Whey Protein, Pineapple-Strawberry Non-Stimulant Workout Powder, Pineapple-Strawberry Pre-Workout Powder and Pineapple-Strawberry Hydration Powder.  

“Our collaboration with Chiquita and The Vitamin Shoppe is geared toward complete brand authenticity in flavor excellence and product quality,” says Aaron Heidebreicht, chief executive officer, AN USA Holdings, a division of Applied Nutrition.  “We offer an indulgent taste experience with our proteins, and a refreshing, lighter experience with workout and hydration.” 

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