Antheum Spirits, Tennessee Legend Distillery Launch Tropical Vibes Rum

TreImage has announced the launch of Tropical Vibes rum, the brand’s first entry into the spirits category, with a five-year aged dark rum.

“We saw a lot of potential in the Tropical Vibes brand when we first met with the founder of the brand last year,” says Charles Singleton, chief executive officer, TreImage. “The brand is easy to understand and is relatable to a lot of people. Our goal is to create a lifestyle brand that extends across multiple product categories, starting with rum.”

The launch of Tropical Vibes Dark Rum is bolstered by a partnership with Antheum Spirits and Tennessee Legend Distillery. Located in Sevierville, Tennessee, Tennessee Legend Distillery brings a rich heritage and expertise in distillation.

“Our new Tropical Vibes Dark Rum is a celebration of our dedication to quality and craftsmanship,” says Kim Jones, chief executive officer, Tropical Vibes. “We have poured our passion into every step of the process, from selecting the finest ingredients to perfecting the aging process. The result is a rum that truly embodies the spirit of the tropics, offering a taste of paradise with every sip.”

Tropical Vibes Dark Rum is now available for purchase.