Absolut Unveils Cocktails for Universal Pictures’ ‘Wicked’

As the official spirits partner of Universal Pictures’ new cinematic event, “Wicked,” Absolut is offering “Wicked” fans cocktail recipes and experiences at theaters, bars/restaurants, liquor stores and more. “Wicked” arrives in theaters Nov. 22.

“Absolut’s partnership with ‘Wicked’ invites fans to mix it up with unexpected friendships and cocktails with the ultimate ‘Wicked’ entertaining experience, celebrating self-discovery and acceptance, core themes of our brand DNA,” says Reshma Dhati, senior brand director, Absolut. “We hope to bring together friends to join in the excitement of the cultural phenomenon of ‘Wicked’ and the film’s enduring lesson about the power of inclusion.”

The “Wicked” Cocktails Straight from Oz cocktail kit includes everything needed to mix up enchanting cocktails at home. Recipes include the Absolut Kahlúa x Ozspresso Martini, Absolut x Ozmopolitan, Malibu x Popular Pink Punch, Skrewball x Thrillifying Nutty Elixir and Absolut x Wickedly Dirty Martini – a specialty green cocktail inspired by Absolut partner and “Wicked” enthusiast, Evan Ross Katz.

Each kit will also include a Fandango code that can be redeemed toward the purchase of a movie ticket to see “Wicked” in theaters, and one lucky fan will have the chance to win a trip to the “Wicked” premiere in Los Angeles for two, along with airfare and two-night hotel accommodations. The worldwide premiere of “Wicked” will feature custom activations from Pernod Ricard in early November. Cocktail kits will be available for purchase on Cocktailcourier.com.

“If you know me, you know I’m a huge ‘Wicked’ fan who genuinely loves to bring people together,” says Katz. “So, of course, I love to host dinner parties where we enjoy great food and cocktails and celebrate pop culture by creating a space where everyone can just be themselves. My drink of choice is a Dirty Vodka Martini, so it’s been so fun partnering with Absolut to create a special ‘Wicked’-themed green twist on my go-to martini with edible green glitter. It’s part of the kit and will be at my next dinner party, so don’t be shy and give the Absolut Wickedly Dirty Martini a try.”

Through these “Wicked” cocktails, Absolut and the Pernod Ricard portfolio are helping adult consumers immerse themselves in the magical world of “Wicked.” Before the show, fans can transform their homes into a pink-and-green kaleidoscope of color with the “Wicked”-themed cocktails. At select theaters, limited-edition cocktails will be offered to add an extra layer of delight. But the magic doesn’t end there, the night continues at select bars and restaurants where friends can enjoy these specialty cocktails.