‘Mavka’ and VODA UA Launch Drinking Water Collection

The Mavka Universe continues to expand. VODA UA is launching a line of high-quality bottled drinking water featuring characters and elements from "Mavka. The Forest Song" based in Ukraine.  

Mavka symbolizes nature and its preservation, aligning with VODA UA's core idea of purity and natural freshness of water. The toy bottle series features bottles adorned with beloved characters: Mavka, Swampy and the Baby Lynx. The collection will later expand with new designs and various bottle sizes.  

Mavka water is already available in the Silpo supermarket chain across Ukraine. 

"Why Mavka?," says Kateryna Sadova, chief executive officer, VODA UA. "It's simple. Mavka is a beloved Ukrainian character who has won the hearts of children and adults in many countries. It was important for us to bring together two outstanding Ukrainian products. Mavka is about caring for the forest, animals, and nature as a whole. Our brand shares these values. So, this is truly the perfect match,"  

The collaboration was brought to life by Nerd Agency (FILM.UA Group), the exclusive representative of the Mavka. The Forest Song brand. 

"The partnership between VODA UA and Mavka is a great example of synergy between brands, industries, and Ukrainian businesses," says Tetiana Ruban, chief executive officer, Nerd Agency. "Water seamlessly complements the Mavka Universe, as the film's storyline revolves around a magical spring. In these challenging times, it's important to find joy in everyday life. We hope that the magic of Mavka will lift Ukrainians' spirits every time they hold a bottle of VODA UA x Mavka." 

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