“Heath and my philosophy is that coffee is not simply a drink, but a way to connect with others, and that’s what inspired us to create this unique brand,” says Hijazi.
Within hours of launching, top influencers including Kylie Jenner, David Dobrik, Finneas, Zedd, Kenzie and James Charles supported the brand with social media praise touting the new company. Seven hours after the Kramoda website went live, all available flavors of coffee completely sold out, allowing for a second batch to be produced immediately and made available for pre-order.
Hijazi and Hussar’s coffee obsession first sprouted during "Coffee Talk," the duo's recurring internet segment, in which their love of coffee and conversation garnered them more than 10 million viewers worldwide. Given the popularity of the segment and their enthusiasm for a killerbrew, they fulfilled their big dream after a two-year journey and created Kramoda Coffee, a brand that is sustainable, climate-conscious, organic and ethically-farmed.
“We wanted to stir things up and really embrace everything we love about coffee – bold blends and unique flavors even non-coffee drinkers will enjoy, and I truly believe we did just that with Kramoda,” says Hussar.
Hijazi and Hussar kept three things top of mind when conceptualizing their perfect cup of joe: consistent quality by roasting in small batches to ensure customers receive the freshest coffee possible, 100 percent sustainable Arabica coffee beans and unique blends created from scratch. The brand offers three K-cup flavors, including House Blend, Cinnamon French Toast and Tahitian Vanilla for $13.99, as well as House Blend coffee bags for $10.99.
As the first batch of product sold out on launch day, pre-orders for the second batch are now available to order on the website and will ship out within the next few weeks. In addition to coffee, merchandise items are available for purchase including coffee mugs ($9.99), t-shirts ($25), sweatshirts ($45) and baseball hats ($22).
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