Yoplait Introduces New KOOL-AID Brand Flavors

Kraft Heinz

to release an assortment of three yogurt flavors: Tropical Punch, Blue Raspberry and Cherry. 

“The

KOOL-AID

brand is synonymous with summer, and by pairing these quintessential flavors with the goodness of dairy, we’re offering a tasty new way to enjoy the deliciousness of Yoplait this season,” says Erica Johnston, senior brand manager, Yoplait. 

The product hits shelves in July, available nationally at Walmart, Kroger, Stop & Shop, Giant Company, Meijer, Dollar General, Shnucks, Tops Markets and more. 

This deal was brokered by the Kraft Heinz licensing agency,

Brand Central

. 

“We are really excited to bring these two iconic brands together for a fun and delightful treat for consumers,” says Jodi Bogdanoff, senior vice president, licensing, Brand Central.