Yogurtland, a self-serve frozen yogurt brand, is no stranger to licensed treats, having previously partnered with Looney Tunes on frozen treats. Now the company is celebrating the kick-off to back-to-school season with a new flavor, watermelon sorbet, inspired by the brand Sour Patch Kids Soft and Chewy Candy, now available while supplies last at participating locations. 

"Our collaboration with Sour Patch Kids comes at the perfect time with watermelon season in full swing," says Melissa De Guzman, senior digital marketing manager, Yogurtland. "Our flavorologists created a sorbet that is the perfect pairing for fruit and candy fans alike. We are so excited to bring this creative new flavor to our guests at Yogurtland and get everyone ready for a sweet back-to-school season."