The renewal will see Mars’ candy brand featured across the sports entertainment brand’s media campaigns and promotions.
NORTH AMERICA–WWE has renewed its partnership with Mars, which will see the Snickers brand continue as the exclusive presenting partner of “WrestleMania 34,” WWE’s annual pop-culture extravaganza.
Through the extended agreement, WWE will produce custom content for Snickers that features the WWE Superstars and the brand’s “You’re Not You When You’re Hungry” campaign. The co-branded creative will appear across WWE’s digital and social platforms, WWE’s television programs and more. In addition, Snickers will offer promotional activity at “WrestleMania” and will maintain a presence via retail promotions, digital and social content.
“WrestleMania” will take place April 8 at the Mercedes-Benz Superdome in New Orleans.