The agency is developing wide-ranging licensing and branding programs for?the top-shelf spirits, which will give consumers across the country the opportunity to enjoy them like never before.
“Campari America has an outstanding portfolio of licensable brands that date back more than 100 years,” says Michael
Carlisle, principal, The Wildflower Group. “Wild Turkey, American Honey, Cabo Wabo and Skyy vodka each have unique, easily identifiable personalities and brand equities in the U.S. Our job now is to broaden brand advocacy beyond the back bar and the liquor aisle.”
The Wildflower Group will build licensing programs for Campari America’s award-winning brands?that incorporate each one’s unique characteristics so the new merchandise best resonates with the label’s key consumer demographic.
“A key pillar of our growth strategy in the U.S. is to build equity for our brands, exploring every avenue to touch our legal drinking age fans in a meaningful way,” says Dave Karraker, vice president engagement and advocacy, Campari America. “The Wildflower Group’s creative insight will help us to develop enduring lifestyle brands that stretch far past cocktails into many other aspects of our loyal consumers’ everyday lives.”
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