WildBrain CPLG has secured a deal with Kikkoman Corporation’s master global agent, Tact Communications, to represent soy sauce brand Kikkoman in Europe. WildBrain CPLG will build Kikkoman as a lifestyle brand in Europe, targeting adults with a focus on fashion collaborations, apparel, accessories, kitchenware and food gifting categories. Tokyo-based ZenWorks facilitated the deal and is on board as a consultant.
“Soy sauce is a staple condiment in households and restaurants across Europe, with Kikkoman’s iconic brand being instantly recognizable and celebrated for its quality,” says Victoria Whellans, group brand director, WildBrain CPLG Lifestyle. “We look forward to working closely with Kikkoman Corporation and Tact Communications to assemble an engaging lifestyle consumer products program which captures the rich heritage of Kikkoman.”
In the world market, Kikkoman has been dedicating efforts to familiarize people with Kikkoman Soy Sauce, which is essential to Japanese food culture. Kikkoman Soy Sauce is shipped to more than 100 countries from its seven overseas factories, located in the U.S., Asia and Europe. Kikkoman also distributes Asian foods through its global wholesale network, serving up Japanese and other Asian foods worldwide to enrich eating styles and satisfy any taste.
“We are pleased to partner with WildBrain CPLG Lifestyle and look forward to building a strong licensing program for Kikkoman in Europe with them,” says Shunsuke Tamura, president, Tact Communications.