Whole Foods Expands Eric Carle Deal

Eight varieties of 365 Everyday Value juice will feature

The Very Hungry Caterpillar

alongside other iconic Carle artwork and content.

The juice program is the second collaboration between the two brands; earlier this year, Whole Foods debuted new packaging for nine varieties of 365 Everyday Value children’s cereals that prominently feature Carle’s characters, artwork and content.

The World of Eric Carle boasts a global consumer products program that is now available in more 35,000 doors across 15-plus countries. The brand is present in all major categories including toys, apparel, home décor, social expressions, classroom supplies and apps.