For its 29th consecutive year, White Castle is inviting families, friends and couples to dine with them for Valentine’s Day. This year, however, they are opening a pop-up experience in San Antonio, Texas.
The custom-built Texas pop-up is powered by Texas-based retailed H-E-B and will be completely decked out in Valentine’s-Day-themed garb.
"As we look to create more memorable moments for our retail consumers, most of whom live outside of our Castle markets, we are bringing the love and our one-of-a-kind Valentine's Day celebration to new places," says Tiffany Carreker, general manager and vice president, White Castle's retail division. "This is our first true retailer collaboration of this size, and we couldn't be happier to share the love with H-E-B."
The San Antonio pop-up, which will be set up in the parking lot of the H-E-B will be serving Valentine's Day dinner between 3 and 9 p.m. on both Feb. 14 and 15, to those who have reservations.
As part of the special Valentine's Day event in San Antonio, White Castle will donate $10 per diner to a local nonprofit organization.
Hundreds of other White Castle restaurants in 13 states will host Valentine's Day dinner guests on Friday, Feb. 14, from 4 to 9 p.m. Reservations are now being accepted through OpenTable.com or on the OpenTable app.