Welch’s Expands into Dried Fruit

Confectionary manufacturer Healthy Food Brands has partnered with Welch's to develop and market a healthy snacks line under the Welch's brand.

April 6, 2018

Welch’s Expands into Dried Fruit

Confectionary manufacturer Healthy Food Brands has partnered with Welch's to develop and market a healthy snacks line under the Welch's brand, in a deal brokered by Brandgenuity.

The initial line will include freeze-dried fruits, trail mixes and premium dried fruits.

Welch’s licensed snacks will be available at major U.S. retailers beginning in 2015. Healthy Food Brands will release additional better-for-you products in the following months.

“We are excited to be extending the Welch's brand into additional snacks that families will enjoy," says Glenn Hendricks, head of global licensing, Welch's. “Healthy Food Brands is a great partner and have developed delicious snacks with extraordinary packaging. They are the right company to get the Welch's brand to a broad market and extend the brand to more people in more places everywhere.”

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