Welch’s Expands Partnership with TLC

The Licensing Company North America has expanded its representation agreement with beverage brand Welch’s.

TLC will work to help Welch’s reach a broader audience through licensing in consumer-focused categories that align with the brand’s core brand equity.

TLC has represented the brand since 2009 and will handle licensing partnerships for the Nature’s Touch Frozen Foods, Frankford Candy and Kisko brands as part of the agreement.