Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Created under license by Mom Brands, the new Weight Watchers cereals include five varieties–Oat Clusters with Almonds, Whole Grain Honey Nut Toasted Oats, Frosted Shredded Wheat, Oat Clusters With Cherries and Almonds and Chocolate Frosted Shredded Wheat.
The line is available now at select retailers in the U.S. including Kroger, Safeway, Meijer, with additional distribution expected in January 2015.
“When it comes to food purchasing decisions, taste and health are high on consumers' grocery lists,” says Dorothy Johnson, Weight Watchers brand manager, Mom Brands. “We are excited to give weight-conscious consumers new cereals that they can feel good about eating and help them lead healthier lifestyles without sacrificing taste and convenience.”