Weight Watchers has teamed with Mom Brands to launch its new line of cereals (which debuted at select retails in the U.S. in October 2014) at grocers nationwide.
"When it comes to food purchasing decisions, taste and health are high on consumers' grocery lists," says Dorothy Johnson, Weight Watchers brand manager, Mom Brands. "We are excited to give consumers new cereals that they can enjoy eating and will help them lead healthier lifestyles without sacrificing taste and convenience."
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