Warner Bros. Consumer Products has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by J.R. Ewing, the Texas tycoon character from the TV series “Dallas.”
Bourbon is the drink of choice for the iconic “Dallas” character, a ruthless and egotistical Texas oil baron with discerning taste.
“Creating a brand of such high quality is reflective of J.R.’s thirst for the best in life, and the new brand really pays tribute to the character with whom everyone around the world is familiar,” says Andy Harmon, co-founder, Southfork Bottling Company.
J.R. Ewing Bourbon will arrive on shelves at the end of March to coincide with the season three premiere of “Dallas” on TNT Feb. 24.
Packaging for the new bourbon features a wooden stopper and screen-printed image of the legendary Southfork Ranch Ewing home that can be seen through the front of the bottle.
J.R. Ewing Bourbon will initially launch in 14 states across the South and Midwest in the U.S., with plans to expand nationally within a few months and internationally by year’s end. The brand will be marketed to distributors in the U.S. by Prairie Creek Beverages and internationally by Melchers Group.