Exclusive merchandising firm Warren James announced the launch of its Food and Beverage division, and the appointment of Emily Buckley as general manager of the new department.  

Prior to working at Warren James, Buckley held several roles for more than a decade in the food, beverage and wellness sectors, where she wore several hats which ranged from overseeing product, through to brand and business development. In her previous role working as vice president, product and brand, for meal delivery company Freshly. 

“I am beyond thrilled to join the team at Warren James, and I’ve always been a personal admirer of their influential work in the creator space,” says Buckley. “To head up a new division which I can put my stamp on is a professional dream come true. Our goal is to build creators’ brands and develop products for their audiences with real staying power – brands our creators’ followers, as well as consumers in the broader market, will love. With the launch of the new Food and Beverage division, we expect to launch multiple brands in the seven and eight figure ranges in the next year.” 

As part of her new role Buckley’s primary goals will include building the unit from the ground up, hiring a team to work closely with, and overseeing the incubation of brands and development of products which resonate best with followers of creators Warren James works alongside and building their presence in the food and beverage space. In addition, Buckley will manage the strategic planning, brand building and creative, logistics and fulfillment, web development, customer support, performance and brand marketing and business development. 

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“Emily’s work in corporate branding is truly exceptional – we couldn’t be happier to have her on the team, and are looking forward to expanding further into new verticals with many more announcements to come soon,” says Saurabh Shah, chief executive officer, Warren James.