Big Idea, an Entertainment Rights group company, is celebrating VeggieTales’ 15th anniversary in 2008 with an expanded licensing and merchandising campaign. The anniversary program will be led by a commemorative DVD release of the brand’s first video, Where’s God When I’m S-Scared?, new licensed product, and an all-new VeggieTales Live Show beginning to roll out to consumers this summer.

 “It’s an exciting time at Big Idea and we are thrilled to be kicking-off VeggieTales 15th anniversary celebration at this year’s Licensing Show,” says Greg Fritz, SVP marketing, Big Idea. “Our expanded licensing and merchandising program provides us with a wonderful opportunity to bring the unique VeggieTales brand of humor and life lessons to an even wider audience.”

In addition to the DVD and stage show, new initiatives include Random House, which will publish two new titles this summer, Blue Box, which will expand its toy line with new SKUs hitting retail shelves this fall, Pint Sized Productions, which is expanding its plush VeggieTales line with an assortment of new Bob and Larry plush items debuting in October, and a variety of new puzzles from Talicor.

Additionally, Dicksons will produce over 10 new Christmas items, and Crossroads Apparel will roll out new toddler and youth-sized The Pirates Who Don’t Do Anything and Christmas-themed T-shirts this fall.