Uniqlo Finds Sweet Partner in Chupa Chups

GLOBAL–Perfetti van Melle has teamed up with Uniqlo for a new collection inspired by the Chupa Chups confectionery brand.

The new line is a part of Uniqlo’s Brands Masterpiece collection and includes three men’s t-shirts inspired by the heritage lollipop brand.

The Chupa Chups Brands Masterpieces collection is now available at Uniqlo stores and online at Uniqlo.com.

“We are thrilled with this new collaboration with Uniqlo,” says Christine Cool, manager, area licensing, Perfetti van Melle. “They are absolute masters of blending today’s pop culture into every day quality fashion wear and their design always perfectly reflects the core of our brand.”

Uniqlo’s Brands Masterpiece line celebrates familiar, international brands that are the greatest in their category of music, food, electronics and home, incorporating their iconic “masterpieces” and logos. Recent partners include Ducati, Rubik’s and Volkswagen.

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