Seven new varieties include tubs, bars, sandwiches and cones.

License Global

January 6, 2023

1 Min Read
(From L to R): The Reese's Peanut Butter Sandwich, Reese's Peanut Butter Ice Cream and Peanut Butter and Chocolate Cones Duo.
(From L to R): The Reese's Peanut Butter Sandwich, Reese's Peanut Butter Ice Cream and Peanut Butter and Chocolate Cones Duo.Unilever

The popular combination of chocolate and peanut butter comes to the freezer aisle with a new Reese’s line of frozen treats. Available at major retailers nationwide starting this month, the Reese’s brand is debuting seven frozen treat varieties featuring the chocolate peanut butter flavor.

“At Reese’s we are always inventing new ways for fans to enjoy our iconic combination of chocolate and peanut butter,” says Ian Norton, senior director, Reese’s brand. “The new Reese’s frozen treats are the ultimate sweet and salty, chocolate and peanut butter experience that will quite literally give you chills – not only because they’re frozen but because they’re just that good.” 

New products include Reese’s Peanut Butter Sandwich, Reese’s Peanut Butter Light Ice Cream, Reese’s Chocolate Frozen Dairy Dessert, Reese’s Mini Pieces Light Ice Cream, Reese’s Peanut Butter Frozen Dairy Dessert Bar, Reese’s Peanut Butter & Chocolate Cones and the Reese’s Peanut Butter Frozen Dessert Cup. 

“Partnering with Reese’s to launch a brand-new line of frozen treats that have the same swirls of peanut butter, chocolate drizzles and chunks found in America’s No. 1 candy is certainly something worth screaming about,” says Russel Lilly, president, Unilever Ice Cream North America. “We’re excited to be bringing more Reese’s frozen treats to our fans than ever before – giving them exactly the kind of sweet treat they’ve been looking for.” 

Related:Reese’s Puffs Enters the Metaverse

The new Reese’s frozen treats line is the latest addition to Unilever Ice Cream’s expanding portfolio and partnership with The Hershey Company. Also available is a new line of Heath tubs and pints. 

Read more about:

UnileverReese's

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like