Monster Energy will continue to serve as the official beverage sponsor for the global sports brand.
NORTH AMERICA–UFC has renewed its global partnership with Monster Energy that will see the energy drink brand continue as the “official energy drink” of the sport.
Through the extended agreement, Monster Energy will continue to have a center canvas and entrance logo placement on UFC’s Octagon. The Monster logo will also remain prominently displayed on the UFC Fight Night apparel collection, which is sponsored by athletes including Connor McGregor and Max Holloway.
In addition, the two brands will work to develop retail promotions for UFC events in various markets