Tree Top Toasts Valen Group

Beverage brand has tapped the licensing firm to expand through consumer products.

Agricultural cooperative Tree Top has signed on with The Valen Group to extend its brand’s reach through licensing.

Tree Top produces and manufactures premium juices and fruit-based products for global distribution.

“We are very happy to have The Valen Group as our new strategic licensing partner,” says Bryce Godfrey, director, business development, Tree Top. “Their expertise in licensing makes them an ideal partner to help Tree Top grow our brand in new categories and markets all over the world.”

“Tree Top’s passion for meeting consumer needs for quality products since 1960 has established a powerful, trusted, on-trend brand,” says Gus Valen, founder and chief executive officer, The Valen Group. “We are very excited to extend the Tree Top brand to many more consumers around the world through a strategic brand licensing program.”

In addition to Tree Top, The Valen Group represents other brands such as Rust-Oleum, Red Robin and Menchie’s Frozen Yogurt, among others, for licensing.