FPgirl by FashionPlaytes has teamed up with Tootsie Roll Industries to bring the company’s top candy brands to a line of apparel embellishments for girls.
The deal was brokered by Tootsie’s licensing agent Synchronicity.
The line of charms and attachable accessories will feature imagery from Charms Blow Pops, DOTS gumdrops and Tootsie Roll Pops alongside messages like “Life is Sweet” and “Pop Stars!.”
“Associating with FPgirl gives the Tootsie Roll brand the ability to connect with our younger fans who have a love for all things candy,” says Cynthia Hall Domine, president, Synchronicity. “It‘s exciting to engage with these girls as they incorporate our products into their one-of-a-kind fashion and accessory purchases.”
The line is available now on FashionPlaytes.com, with additions including charms for Junior Mints and Tootsie Roll coming soon.