Tito’s, Martha Stewart Team for Dry January

Campaign featuring Stewart features Tito’s accessories, with proceeds going to charity.
License Global

January 3, 2023

Martha Stewart as featured in the DIY January campaign video.
Martha Stewart as featured in the DIY January campaign video.Tito's

Tito’s Handmade Vodka has partnered with

Martha Stewart

for a campaign promoting DIY January. 

The month-long campaign, including a

60-second video

features Stewart, showcases how to use Tito’s in  household tasks. Tito’s has released limited-edition collection of DIY January bottle-topper attachments, which can be purchased at


 for $10, with all net proceeds going to the customer's choice of nonprofit that the brand has teamed up with.  

The Tito’s DIY January bottle-topper attachments include The Deodorizer, for fabrics; The Flavorizer, for cooking and The Cleanerizer for household chores.  

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