Created in 1982, Care Bears is celebrating its 40th anniversary this year. Lending itself to plenty of consumer products, the licensing program for Care Bears, managed in the U.K. by Bulldog Licensing, already boasts several innovative lines.  

In a continuation of the anniversary celebrations, Bulldog is working with a variety of food outlets to maximize the brand with new collaborations. Food collaborations in other territories have been well-received, so as a U.K. first, The Knot Churros – home to a range of unique desserts – created a special Care Bears menu. 

An afternoon tea menu of churros featured different combinations of ice-cream with toppings such as candy floss and sprinkles with each churro named after Care Bears, including Cheer and Funshine, as well as the special 40th anniversary bear, Care-a-Lot. The campaign ran for a month during the summer holidays, was supported across social media and saw a great reaction from customers. 

Now Bubblewrap Waffles have launched its contribution – a Care Bears bubble waffle with honeycomb gelato, strawberries, white chocolate ring and rainbow sprinkles. Available for a month at the Bubblewrap Waffles China Town and new Westfield Stratford stores. 

“The Care Bears property is such a strong one with huge appeal to children and adults alike, so it’s a great brand for fans of all ages to enjoy together,” says Sophie Yates, brand manager, Bulldog Licensing. “Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colorful and delicious Care Bears products to life! The eye-catching treats draw fans and create fantastic content for social media. It has been exciting to see how well the collaboration with The Knot Churros was received and we look forward to the response to Bubblewrap Waffles.” 

Related:Compartés and Care Bears Partner For a Limited-Edition Chocolate Collaboration