The ICEE Company x Golden Corral Release New Dessert for Shark Week

New Shark Bait flavor frozen treat celebrates Shark Week 2023.

License Global

July 26, 2023

Promotional image for the Shark Bait ICEE flavor

Shark Bait ICEE flavor.The ICEE Company

ICEE is introducing a new ICEE dessert at Golden Corral restaurants nationwide to celebrate Shark Week.

Warner Bros. Discovery

’s popular themed programming,

Shark Week

2023, airs through Saturday, July 29, on Discovery Channel and will also be available to stream on Max. Reaching a milestone 35th year, Shark Week is television’s longest-running and one of the most anticipated summer events.

Released in time for the annual celebration, the limited-edition Shark Bait ICEE flavor is available through Sept. 3. The ICEE Fanta Blue Raspberry flavor has been renamed Shark Bait. It can be topped with vanilla soft-serve ice cream, gummy sharks and finished with a drizzle of strawberry sauce.

“We are excited to partner with Golden Corral to launch this fin-tastic new dessert,” says Natalie Peterson, vice president, marketing, The ICEE Company. “We love it when restaurants get creative with ICEE, with innovative and fun ways to serve it up to their customers in new formats. For those looking to feel

like a kid again during Shark Week, this sweet, tasty treat is the perfect dessert to sink your teeth into.”

“ICEE has been a great partner to Golden Corral,” says Skip Hanke, chief marketing officer, Golden Corral. “Our guests love ICEE desserts, and we are confident they will love this new Shark Bait dessert.”

Shark Bait ICEE is one of six new flavor releases under the “I See” Animals product line that launched earlier this year.