TGI Fridays and Iceland Extend Partnership

Inspired by the brand’s Americana feel, the new products target existing and new customers of TGI Fridays.

September 1, 2021

TGI Fridays is expanding its frozen appetizer and dessert offerings in the aisles of the U.K.’s frozen food retailer, Iceland, with a range of sharing pizzas and a S’Mores Dessert.

With approximately 900 stores, Iceland is working with TGI Fridays to deliver high-quality products to the U.K. consumer. Beanstalk, TGI Fridays long-standing brand extension/licensing agency, brokered this partnership with Iceland.

“We are thrilled to further extend the strong partnership between TGI Fridays and Iceland,” says Louise French, senior vice president, business development and operations, Beanstalk. “This partnership offers U.K. consumers even more ways to enjoy the famous American bar and grill through delicious and innovative products.”

The new range of frozen pizzas includes Cheese Feast, Spicy Chicken, BBQ Meat Feast and Triple Pepperoni. Additionally, there will be the launch of a S’Mores Dessert, which is new to the U.K.

The products will be available in Iceland stores across the U.K. in September.