U.K. high street retailers, Greggs and Primark, have opened the doors to a new Tasty by Greggs café, on the top floor of Primark’s London flagship Oxford Street East store. 

The move follows the launch of the collaboration earlier this year, which saw two clothing collections sell out and the opening of the first Tasty by Greggs in Primark’s Birmingham store. 

Described as the most “Instagrammable” Greggs in the world, Tasty by Greggs will feature vibrant interiors, doughnut-inspired seating booths and a sausage roll swing. 

The 110-seat café will offer a menu of customer favorites, including sausage rolls, bakes, pizzas, sweet treats and freshly ground coffee. Customers strapped for time can also skip the queues via Greggs Click + Collect using the Greggs App. 

“Since opening our first Tasty by Greggs in February this year, it’s been brilliant to see fans enjoying the world’s biggest and most Instagrammable Greggs in Primark, Birmingham,” says Tony Rowson, property director, Greggs. “Opening our second in Primark’s flagship Oxford Street East store will be yet another milestone in our wider London expansion, following recent openings at Leicester Square and Liverpool Street Station.” 

“Following the success of the first Tasty by Greggs café in our Birmingham store, we’re delighted to be bringing the tastiest shopping experience to our London customers,” says Tim Kelly, director, business development, Primark. “The latest addition to our suite of in-store experiences in our Oxford Street East store, customers can now enjoy a tasty sausage roll and coffee to refuel while browsing the Primark products they know and love.” 

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Tasty by Greggs customers will be able to get their hands on a range of hot food to go, including the recent TikTok phenomenon, Hot Yum Yums, with either salted caramel or milk chocolate dipping sauce and pizza sharing boxes with a range of toppings. 

Visitors can expect a fun experience with a double decker-inspired bus with booths for those dining in, a Greggs phone box with interactive digital games and a vintage-style, free-standing bike for those all-important social snaps.