The new juice joins Tapatio’s existing licensing program.
License Global
April 25, 2020
1 Min Read
Tapatio, together with its exclusive licensing agency Brand Central, continue to expand the brand’s reach by launching spicy tomato juice at Walmart.
The new tomato juice joins Tapatio’s existing licensing program including Frito-Lay for Doritos, Starkist Tuna and Conagra for BIG’s sunflower seeds.
“We are thrilled with our new Tapatio spicy tomato juice, and we are confident our fans and new consumers will make it a part of their everyday routine,” says Luis Saavedra, managing director, Tapatio.
About the Author(s)
Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
You May Also Like