Tapatio Gets Spicy with Tomato Juice

The new juice joins Tapatio’s existing licensing program.
License Global

April 25, 2020


Tapatio, together with its exclusive licensing agency Brand Central, continue to expand the brand’s reach by launching spicy tomato juice at Walmart.

The new tomato juice joins Tapatio’s existing licensing program including Frito-Lay for Doritos, Starkist Tuna and Conagra for BIG’s sunflower seeds.

“We are thrilled with our new Tapatio spicy tomato juice, and we are confident our fans and new consumers will make it a part of their everyday routine,” says Luis Saavedra, managing director, Tapatio.

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