License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Tapatio, Bud Light Toast to Chelada Deal

chelada.png
A spicy cocktail has hit the market.

Anheuser-Busch InBev has launched a hot sauce version of Bud Light Chelada.

Bud Light Chelada Fuego was born via a partnership with hot sauce company Tapatio and has been designed to give an "extra kick" to the Bud Light Chelada, a Mexican beer cocktail, traditionally made with tomato, salt, lime and spices.

"Bud Light Chelada already has such a bold flavor loved by many, but we wanted to spice things up a bit and partner with Tapatio to give consumers the first-ever hot-sauce-infused Chelada," says Desiree Sanchis, senior brand manager, Anheuser-Busch InBev. "We are always pushing to innovate and provide consumers what they didn't know they needed but always wanted."

The new cocktail is available now.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish