Swiss Miss, Lucky Charms Enter Sweet New Deal

A hot cocoa line is on shelves now.
License Global

July 10, 2020

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Hot cocoa brand Swiss Miss has partnered with Lucky Charms on Magically Delicious Hot Cocoa. The new hot cocoa includes all the iconic Lucky Charms marshmallows.

"The partnership with Swiss Miss and Lucky Charms really is a perfect fit in our eyes," says Erik Sword, senior brand manager, Swiss Miss. "The only thing that makes our delicious Swiss Miss hot cocoa even better is marshmallows, so why not use the most fun marshmallows out there. Now you can get actual Lucky Charms marshmallows for a Magically Delicious treat your whole family will love!"

The introduction of Swiss Miss Hot Cocoa with Lucky Charms is the first co-branded innovation on the Swiss Miss brand.

"Lucky Charms teaming up with Swiss Miss provides a unique opportunity to give our fans exactly what they have dreamed of, the magical combination of hot cocoa topped with Lucky Charms marshmallows," says Liz Mahler, senior brand manager, Lucky Charms.

The hot cocoa is on shelves now.

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