University of Michigan, University of Georgia, University of Oregon and more inspire new range of SweeTart gummies.

NORTH AMERICA–Nestlé Confestions’ SweeTarts brand has launched five new college SweeTarts Gummies inspired by each school’s mascot.

IMG brokered the deal.

Each of the new gummies are molded into the custom shape and color of the mascot for the University of Michigan, University of Arizona, University of Oregon, University of Georgia and the University of Florida.

The collection will also feature the original five schools from last year’s campaign– University of Texas, University of Tennessee, The Ohio State University, University of Arkansas and University of California, Los Angeles.

Additionally, the Butterfinger brand will feature the University of Texas, University of Michigan, The Ohio State University, University of Georgia and University of Florida on custom packaging for Butterfinger bars and peanut butter cups.

This year’s campaign will launch during college football season and will extend through basketball season.