Surge Brands has signed on as to exclusively develop a licensing campaign for Candy Dynamics’ line of Toxic Waste Hazardously Sour Candy brands.
Targeted licensed product categories will initially include food and beverage, apparel and accessories, health and beauty, toys and games, Halloween products, novelties and social expressions.
Retailer support includes Wal-Mart, Target, Walgreens, Spencer Gifts, Hot Topic, Party City, GameStop, Five Below, Cracker Barrel, HEB and many others.
“I am thrilled to have signed on with Surge Brands as our strategic licensing agency that will launch Toxic Waste Candy for the first time into fun and inventive licensed products,” says Laura King, president, Candy Dynamics. “Licensing is an important branding initiative for Candy Dynamics which will allow us to leverage our growing family of Toxic Waste Candy brands which include Toxic Waste Hazardously Sour Candy, Sour Smog Balls, Nuclear Fusion, Slime Lickers, Atomz, Hi Voltage & Short Circuits Bubble Gum and Sour & Chewy Bears and Worms.”