Surge Brands to Produce Junior’s Brooklyn Blend

The coffee will be sold as both ground coffee and K-cups starting this fall.
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License Global

July 30, 2021


For the first time ever, Junior’s Brooklyn Blend has entered a licensing deal with both Surge Brands and White. Junior’s has been working with White Coffee for several decades, making the coffee that is served at the restaurant’s Times Square, Connecticut and Brooklyn locations.

“We are thrilled to have brokered the Junior’s coffee license with White Coffee Corp., bringing together two iconic New York-based companies in what is surely to be a great success,” says Mark Freedman, president, Surge Brands. 

The flavors include a 100 percent Arabica blend of the Brooklyn Blend, French Vanilla, Salted Caramel, Hazelnut Torte, Pumpkin Pie and Hot Chocolate (which will only be available as a K-cup.) The line will be available in grocery stores in both the U.S. and Canada. 

The 72-year-old restaurant brand was among the first to do bottomless coffee and is also known for their cheesecake.

“We have the same values, both professional and personal, as Junior’s,” says Jonathan White, executive vice president,

White Coffee. “Our goals are to ensure that our customers enjoy the best-tasting Junior’s coffee experience and to treat them-- and treat everyone that works with us as family.”

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